Scaling Outbound: Joel Moss’ Secret to Generating 150,000 Leads Per Month

Author: Sattwik Das
Read Time: 10 Min
Published On: March 3, 2026

Discover the inspiring journey of Joel Moss and Social Boost, a story of innovation, adaptation, and success in the competitive social media marketing and lead generation spaces.

From launching a SaaS platform to becoming a leading lead generation agency, Social Boost conquered the challenges of Instagram's evolving landscape and client acquisition, generating an astounding 150,000 leads per month.

This case study explores how Smartlead became the catalyst for scaling its business, transforming roadblocks into opportunities for remarkable growth.

How It All Started: The Story of Joel Moss and Social Boost

Joel Moss started his business initially with a social media SaaS (Software as a Service) platform aimed at helping people automate their Instagram accounts.

When Instagram implemented stricter security measures, Joel's business, Social Boost, transitioned into an agency focusing initially on Instagram growth before expanding into content and media through advertising.

Since then, Joel and his team started using Smartlead for client acquisition and lead generation for clients. At the moment of the interview, Joel and his team at Social Boost generate around 150,000 leads per month for its clients.

Looking back at his journey, Joel fondly acknowledges Smartlead’s positive impact in scaling his business.

Challenges Faced Along the Way

Joel and his agency, Social Boost, faced several challenges related to scaling their outreach and client acquisition.

Before settling on Smartlead, Joel's agency experimented with sales engagement platforms like Woodpecker, Instantly, and Lemlist but encountered scalability issues. For instance, Lemlist had limitations on integrating multiple senders into a single campaign and he struggled with bulk updates in Instantly across many accounts.

Joel has a small team of five people who monitor their inboxes. They found Gmail limiting for the business as they couldn’t go beyond 100 sender limit per account and they were in need of tracking multiple team members within a single inbox.

As Social Boost generates a large volume of leads (150,000 leads per month), it was hard for them to personalize outreach at scale efficiently.

Joel's agency primarily serves small to medium businesses looking to cut costs on in-house social media management. This requires Social Boost to not only acquire clients efficiently but also offer services that provide significant value and cost savings.

Notable Achievements of Social Boost

Social Boost, with Joel’s entrepreneurial spirit, has become significantly successful by leveraging email outreach to drive business growth for themselves and their clients.

Social Boost generates up to 150,000 leads per month, showcasing its capability in large-scale lead generation and management.

The agency achieved an impressive 80% email open rate, which is significantly higher than the industry average. Not only that, but Social Boost has also successfully onboarded 30 to 40 clients monthly, with an impressive customer retention rate. This consistent client acquisition rate is a testament to their effectiveness in marketing their services and delivering value to their clients.

Despite facing challenges with email management and monitoring initially, Social Boost, powered by Smartlead, effectively monitors inboxes with a team of five people. Joel also mentioned that partnering up with Smartlead helped him scale his business.

Key Factors Contributing to Social Boost’s Success

Joel emphasizes the importance of personalization in cold email campaigns. This reportedly helped them increase engagement rates, achieving an impressive 80% email open rate.

With the changing landscape of lead generation, Social Boost was able to develop outbound strategies to generate up to 150,000 leads per month for its clients, which was crucial for their business model to scale.

The agency faced challenges with inbox management initially. Smartlead's Unified Master Inbox helped streamline email management, making it easier for their team of five to monitor and respond to emails efficiently from one dashboard. This improved their operational workflow and reduced the complexity of managing multiple email accounts.

Having a team of five people dedicated to monitoring the email inbox ensures that client interactions are timely and effective. This level of client communication contributes to higher client satisfaction and retention rates.

Social Boost’s large scale of operation with up to 200 sender accounts allows it to handle large volumes of outbound campaigns simultaneously, catering to various client needs and market segments.

Last but not least, Joel, with his deep understanding of the market trends, has been a game changer for Social Boost’s meteoric growth.

Looking Ahead to the Future of Lead Generation Powered by Smartlead

With an impressive growth rate, the future looks promising for Social Boost. Joel intends to continue leveraging Smartlead's scalable solutions to manage a growing volume of personalized email campaigns efficiently. Smartlead's platform, especially with its capability to manage multiple senders and campaigns effectively, plays a significant role in this aspect of its growth strategy.

The scalability of their operations sets a solid foundation for expansion into new industries or geographical areas. With Smartlead as a key technology partner, Social Boost is ready to aim for scalability, enhance client engagement through AI-driven personalization, and explore new opportunities for expansion and diversification.