How Targo Advertising Generated $3,000 Revenue with Smartlead

Author: Rajashree
Duration: 9 Min
Published On: March 3, 2026

In the competitive arena of digital marketing, success hinges on effective outreach strategies and efficient execution. Yahyaa Hoorzook, the founder of Targo Advertising, discovered this truth firsthand as he built his cold email outreach agency.

Since launching his agency just a few months ago, Yahyaa has leveraged the power of innovative tools to sail through the complexities of outbound marketing. With Smartlead as his ally, he has turned obstacles into opportunities, achieving remarkable results in a short period.

Launched just a few months ago, Targo has already generated $3,000 revenue using Smartlead. During his interview with Smartlead's Social Media Manager, Sanjana Kotak, Yahyaa states, “If Smartlead closed down tomorrow, I wouldn't have a business anymore.”

In this case study, we will delve into the transformative journey of Yahyaa Hoorzook and his agency, Targo Advertising with Smartlead.

Key Takeaways

• Yahyaa achieved $3,000 in revenue within months by sending targeted outreach campaigns.
• Smartlead enabled Yahyaa to contact over 3,000 leads quickly, maximizing his outreach potential.
• By automating outreach processes, Yahyaa saved an estimated 10+ hours weekly, allowing him to focus on client acquisition.
• Effective email warm-up strategies resulted in a 90% deliverability rate, crucial for successful campaigns.
• The master inbox feature helped Yahyaa categorize and track responses, significantly improving follow-up efficiency.

How it All Started: The Story of Yahyaa Hoorzook and Targo Advertising

Yahyaa Hoorzook's journey into digital marketing is a testament to adaptability and entrepreneurial spirit. His adventure began several years ago, fueled by a passion for content creation during the early days of TikTok.

As a young creator, Yahyaa was captivated by the platform's potential to connect with audiences in innovative ways. He initially focused on building a content agency, harnessing the viral nature of social media to help brands engage their target markets.

However, as he immersed himself in the digital landscape, Yahyaa quickly discovered a more effective method for client acquisition: cold emailing. “I always knew that cold email is a good way to get new clients,” he recalls.

Recognizing the potential of cold emailing, Yahyaa made a strategic pivot. In 2023, he launched Targo Advertising, a specialized agency focused on delivering effective outreach solutions through cold emails and social media engagement.

How Smartlead Helped Yahyaa Hoorzook and Targo Advertising to Solve the Challenges

Smartlead emerged as the key tool that transformed Yahyaa's outreach strategy. Here’s how it addressed his primary challenges:

Email Warm-Up

Smartlead’s email warm-up feature played a crucial role in ensuring high email deliverability, achieving an impressive 90% deliverability rate. “Step one is deliverability,” he emphasizes, underscoring its importance in any cold emailing strategy.

Mass Outreach

With Smartlead, he was able to reach out to over 3,000 leads in just a few weeks—a task that would have taken him months if done manually.

Organized Master Inbox

Yahyaa utilized Smartlead's master inbox feature, which organized all incoming replies and categorized them effectively, improving his follow-up efficiency and saving him over 10 hours each week.

Campaign Testing

Yahyaa leveraged Smartlead’s capabilities for campaign testing, leading to a remarkable 25% increase in response rates for subsequent campaigns. “Being able to test and tweak my campaigns made a huge difference.”

Community Support

The supportive Smartlead community provided valuable insights and encouragement, reinforcing the importance of collaboration in achieving success.

Notable Achievements

Since implementing Smartlead, Yahyaa has recorded impressive results, including:

• Revenue Generation: $3,000 earned within just a few months.
• Lead Outreach: 3,000 leads contacted.
• High Deliverability: Achieving a 90% email deliverability rate.
• Response Rate Improvement: A 25% increase in response rates after refining email campaigns.

Vision for the Future with Smartlead

Looking ahead, Yahyaa is enthusiastic about the potential of Smartlead to continue evolving and supporting his agency's growth, particularly excited about upcoming features such as Smart Delivery and integrated CRM functionalities.