# Enzo Carasso

### Founder, C17 Lab

### Strong At:

### Clay

### 100

%

### Lead Magnet

### 100

%

### AI Usage

### 100

%

### Copywriting

### 90

%

### Latest Success:

### 43

Replied:

8%

### 31

Positive:

72%

### Bio

Hey there, I am Enzo Carasso, the founder of C17 Lab, a Sales Tech and Revenue Systems Optimization company, where he helps businesses grow by increasing leads and maximizing customer value.

At C17 Lab, my mission is to get prospects interested in what you sell, ultimately doubling your business by driving higher lead volume and conversion.

Through effective lead magnets and compelling offers, I help businesses increase customer conviction and accelerate growth.

I also created Morning Leads. Before Morning leads I ran and led the acquisition program (using cold emails) for Fortune 500 companies such as [Booking.com](http://booking.com/) and [Squareup.com](http://squareup.com/).

We created Morning Leads from these learnings to answer one question: How can we maximize enterprise value for our clients?

To maximize enterprise value (and make an ungodly amount of money), you must grow your business.

You can only grow your business in two ways.

1. Get more customers
2. Make them worth more

To get more customers, you need to get more leads.

Getting leads is simpler and easier than you think.

1. Make really good stuff ➜ Your offer (we help you find the best angle for that)
2. Give it away for free ➜ Your lead magnet (we figure that part for you)

In short, you want to increase someone’s conviction that they will get value if they respond to your message.

All things being equal, if you double your leads, you double your business.

Don’t take our word for it; we sent 6978 to Alex Hormozi in 5 weeks using these principles - Check the [video](https://www.youtube.com/watch?v=Jg5ziFeG6-k&ab_channel=EnzoCarasso) we did with him to learn more.

## Powerful automated workflows that drive sales.

Try Smartlead's AI-led outbound system today.